Political Daimio

Bento Box's Web site communications and sales support engine, Daimio, is powering both the BC and federal NDP's online initiatives.

The NDP got their first look at Daimio in February with the re-launch of the provincial party's Web site. Featuring a full content management system, custom information architecture, Web standards aware design and a powerful e-mail newsletter tool, the new site offered the BC NDP's communication department a myriad of productivity enhancing tools and techniques.

The benefits were immediately apparent to the federal party and their campaign coordinators. Bento Box was engaged to deploy a Daimio system that would be activated upon the election call by Prime Minister Paul Martin. The 2004 campaign site features many of the same functions as the BC NDP site, but has been scaled up to handle the challenges of a national campaign, including fully bilingual content management and file management.